LABJ Rising Brand of the Year Award

October 29, 2020 No Comments

Rising Brand of the year, how did that feel? Why do you think you won? It was an honor to receive the 2020 Rising Brand of the year from The Los Angeles Business Journal presented by fashion icon Ilsa Metchek. This award is for everyone who has been part of our communal growth. It felt […]

MAKELA my fav throw-on-and-go piece!

March 24, 2020 No Comments

Have you ever had a day when you were not in a mood for dressing up and all you wanted was a piece of clothing that you could just put on and feel beautiful?

Perfect Lightweight Hoodie

March 24, 2020 No Comments

What do you wear when it’s a little bit chilly, but not enough for a heavy sweatshirt? A mermaid hoodie it is! And

Holiday Gift Guide & Beyond…

December 17, 2018 No Comments

Gifts of comfort, health, wellness and style for this holiday season and beyond! The hottest selling items for holiday this year from SITA Couture are

LA Business Journal Fashion & Beauty Nomination

November 29, 2018 No Comments

“The Fashion & Beauty Awards will recognize the top apparel and beauty companies that drive tremendous economic growth in our region and make Southern California a major force

KTLA 5 Interview – Street Fair Pop Up

November 29, 2018 No Comments

We are proud to have a very successful chain of pop-ups happening through some of LA’s hottest street fairs and resorts. Live events are always so good at capturing the energy and ethos of the

Mermaid Out of Water – Sita & the Olympian

August 28, 2018 No Comments

Being a lover of ocean swimming and having one of our best selling styles be the Earth Mermaid Mini, you know I was excited to meet Olympic Swimmer, Andi Murez. Not only has she won 17 medals

LAFW Catwalk – Harvest Moon Collection

April 26, 2018 No Comments

Catwalking for LA fashion week at the W Hotel.  Literally 3 days before LA fashion week, where we were just planning on meeting buyers and had no plans of doing a runway show,