The Journal of SITA Couture.
Stories of design, style, and the values that shape them, told through the people, places, and experiences that bring them to life.
The Journal of SITA Couture.
Stories of design, style, and the values that shape them, told through the people, places, and experiences that bring them to life.
From The Blog
A little BTS from today’s shoot at Tourmaline Beach✨
We took our epic Chi Chi Maxi Dress somewhere special to introduce two colors we’ve been waiting to share: Forest Green & Vintage Purple!
We love these new colorways and have a feeling you will too. 💜🌿
Stay tuned… you’ll be seeing a lot more of these beauties very soon!
-Fully linedl
-Built in shelf
-Elasticated back
#SITACouture #NewColorDrop #ResortStyle #VacationStyle SustainableFashion
Finding your style is about more than what you wear—it’s about discovering the places, people, and moments that make you feel most like yourself.
San Diego has been a constant source of inspiration, from its vibrant creative community to the unexpected connections that turn into lasting collaborations.
Here’s to the places that bring us back, the people who inspire us every day, and everything still to come. ✨
#SITACouture #SanDiegoStyle #StyleWithPurpose #WearYourStory
The Sophie Seth is the perfect summer weekend ensemble that takes you places✨
With nomadic vibes to its core, the unisex piece is called the Sophie Seth because men have enjoyed wearing her just as much as women.
We launched her last year and affectionately named her after my sister @sophialynnuribe who is as worldly as they come.
The Sophie Seth is the best travel companion and was designed to be packed tight and right✈️
Photographed by @toddvitti
#SITAcouture #SanDiegoStyle #StyleWithPurpose #WearYourStory #SustainableFashion
A new chapter begins. ✨
We’re excited to unveil our new logos and graphics for SITA Couture by Charlotte Proud of @dubsutramusic , along with the upcoming launch of our men’s line in honor of my dad, Miguel Angel Uribe.
Some of the best SITA Couture stories begin with serendipity. Charlotte and I met through @psalmpollock at @foxpointfarms, where our very first concept and design meeting took place. It was the perfect beginning to a beautiful collaboration.
When Charlotte visited the studio, a new design I’d been creating was ready at just the right moment. Together, we knew it had to be named after her.
✨ Introducing the Charlotte Jasmine Ensemble.
This is just a glimpse of what’s to come. Join us as we celebrate this exciting new chapter at Fox Point Farms on August 9, 2026, where we’ll honor my dad’s legacy and officially launch what’s next.
We can’t wait to share it with you. 🤍
#SITACouture #CoastalLuxury #ResortWear #SustainableFashion
What a beautiful morning at the @thegroupsd event at @foxpointfarms — thank you @1beachgirl Cristy for inviting us! ✨And thank you @thegroupsd 🌟🙏🏽💕
I absolutely love Fox Point Farms and the stunning energy that flows throughout it. Huge kudos to the founders for creating such a thoughtful community gathering place filled with farms, animals, fresh food, and truly beautiful vibes.
It was such a joy connecting with so many inspiring founders — heart-centered people doing incredible things in the world. 💛
And of course, I was thrilled to see the gorgeous Cristy wearing the Mandy Pants paired with the Rie Vest. This look perfectly captures what I love most about the collection: effortless style that’s elevated, comfortable, functional, and undeniably chic.
There’s just something about this line that feels so right for San Diego living… maybe growing up in Valley Center has a little something to do with that. ☀️
#BeachRoots #Community #LocalStyle #SustainableFashion #HealthAndWellness SanDiegoStyle ConsciousLiving EffortlessStyle WomenSupportingWomen @foxpointfarms @1beachygurl @thegroupsd @sitacouture
Looking forward to our pop up tomrrw eve @paseahotel with Melissa Solis. 🧜♀️⭐️
#EarthMermaidMini #Roots
#EvitaMidi #CelesteInfinityScarf #LaurenMermaidMaxi #spa #resort #travel #functional #fashion #feminineCasual #vibrant #Earth #Color#NativeLuxury @sitacouture @isabellarosedesign.co @shawn_melissa @auntiecreations @paseahotel
A Sneak Peek into Christal’s Magical Fitting
I’ll never forget the scorching hot Sunday I met Christal at a SITA Couture open-air pop-up. She had just lost her husband in a tragedy and was there with her six kids and family friends. Yes, 6 kids! 😍🥹
Her children took over our booth like they were babes in a candy shop. You could see Christal’s joy in watching them have fun. Even in the early stages of grief, motherhood pushed her to create joyful moments for her family.
That day, Christal didn’t buy much for herself. She told me she’d prefer a personal fitting, wanting to really immerse herself in the experience. It was clear she was still in shock, balancing tears with moments of laughter.
A year and 1/2 later, we reconnected at our Winter Solstice event. Whoa!! What a beautiful refecltion of focus, great friends and pure love.Christal was now a local body-building champion, her eyes no longer clouded by sorrow. She had channeled that grief into fuel for her dreams.✨
And yes! She finally got her SITA Couture personal fitting! We spent the afternoon adorning her stunning, sculpted body in all of her favorite styles, basking in her newfound strength and confidence.
To make it even more magical, a local Spanish guitarist—who had heard about her journey—offered a beautiful serenade, turning her fitting into an unforgettable fairytale moment.🧚🏻🥰
Christal’s journey reminds me of the greatness that runs in all of us—a greatness known only to ourselves, but fueled by the love and encouragement of others. Love you Christal! Thank you for blessing our shop with your presence and great energy!
More to come from this one as we follow her next competition share her magic 🏆🤩💘
#joy #dreams #style #travel #ootd #clothestolivein #resort #madeinusa #coastalchic #sustainablefashion #spa #resort #lounge #coastalchic #healthandwellness #lifestyle #personalfitting @barbellswithbarbie @sita_thompson @sitacouture
Excited to share our new Native trimmed Coastal cardigan, our yummy sizzling Sophie Sets that pair perfectly w/ our SITA Bonita jewel collaboration w/ Bonita Beads…
We look forward to sharing more as we this magical winter solstice season unfolds
💫🌷⚡️☀️
#ootd #gethook
#Tarajumper #BeechwoodModal #OrganicCottonVoile #SustsinableFashion #travel #spa #adventure #joy #play #farmToFab #clothesToLiveIn #NativeLuxury #womanOwned #slowfashion sitathompson @ninazenergy @camryn.watterss @sophialynnuribe @spacollab @sitacouture
A little BTS from today’s shoot at Tourmaline Beach✨
We took the Chi Chi Maxi Dress somewhere special to introduce two colors we’ve been waiting to share: Forest Green & Vintage Purple!
We love these new colorways and have a feeling you will too. 💜🌿
Stay tuned… you’ll be seeing a lot more of these beauties very soon!
#SITACouture #NewColorDrop #ResortStyle #VacationStyle #SustainableFashion
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15x Iron Woman interviews Sita Thompson founder of SITA Couture
Celeste Infinity Mask / Scarf / Hoodie
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The ever-inspiring and awesome Kiara Belen for SITA Couture
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