SITA Couture is a luxury lifestyle apparel brand, awarded “Top Three Direct to Consumer Brands in LA” by the Los Angeles Business Journal, catering to the spa, resort, and travel demographic. We use fashion as a platform to support women’s causes globally, to educate children, and to inspire a life full of love, dedication, and confidence. We are pioneers in the fashion industry with our unique designs and sustainable, innovative brand model.
SITA Couture was founded in 2013 and is based in Los Angeles. We are a fully vertical company, managing design, manufacturing, sales, and marketing. We promise style, elegance, and versatility for the everyday woman.
Fashion & Beauty Awards: Direct-to-Consumer Finalist
SITA COUTURE (Official Los Angeles Business Journal Release)
SITA Couture is one of the hottest up and coming direct to consumer apparel companies in Los Angeles. The company was founded February 2012 by former dancer and model, Sita Thompson. The line is inspired by Thompson’s unique life experience. She was raised on an organic farm with both Mexican and Native heritage. She learned to sew as a young girl, and at eleven years old started making her own patterns. At the age of seventeen, she moved to Paris to begin a career in fashion. She traveled around the world, spent seven years living in India, immersed herself within various cultures, became fluent in several languages, and learned all about fabrics, design and beauty. Her unique life experience is infused into each style of the brand. Today, the line focuses on three aspects for the modern woman: comfort, versatility, and sensuality. Clients include women from all walks of life who want to feel as good as they look.
“The Fashion & Beauty Awards will recognize the top apparel and beauty companies that drive tremendous economic growth in our region and make Southern California a major force in the business of fashion and beauty. This event will bring together industry leaders, and we will be recognizing leading brands and their accomplishments in retail, couture, e-commerce, cosmetics, and much more.”
“SITA was founded by former dancer and model, Sita Thompson. Her designs are inspired by her growing up on organic farms. Based in Los Angeles, the company focused on sustainable fabrics including organic linen, organic cotton voile, using Modal as their knit and recycled polyester. Her immensely popular Lori Wrap Cardigan is the perfect travel companion, made of organic Modal and spandex, the hooded wrap is the best accessory for comfort.”
“We are proud to have a very successful chain of pop-ups happening through some of LA’s hottest street fairs and resorts. Live events are always so good at capturing the energy and ethos of the brand, while at the same time being able to adorn women in beautiful clothing. People from all walks of life come to share in the beauty and happiness that these events create.”
“Finally, the Jewel’s ‘Grande’ pool transformed into an awesome runway show with top international models from Jamaica and Los Angeles, wearing resort wear by SITA Couture, ANATOMIE, and Ala Turca Textiles. The show was produced by BESTalent Group, and the models’ faces and nails were done by GloBody, HydraFacial, Dazzle Dry, and Jane Iredale.
“SITA Couture, made in LA, stands out from other clothing brands because of their dedication to supporting self reflection and discovery via sensational and functional style. The brands work with Women Against Child Trafficking is so impressive. I love brands who use their platform to raise awareness.”